Mrs Crimble’s, the gluten-free bakery brand owned by Wessanen UK, is set to launch a large-scale on-pack promotion on over one million packs Choc Macaroons and Coconut Macaroons.
For three months from the 11th June, each participating pack will give consumers a chance to win a luxury all-inclusive holiday to tropical Coconut Bay in St Lucia.
The brand has also teamed up with Seascape Island Apothecary to offer a travel essentials beauty set worth £28 to 100 runners up.
To be in with a chance of winning one of the coveted prizes, consumers are directed to log in to a dedicated microsite and enter the unique code provided on each pack before 9th September.
The promotion will be supported with dedicated social media content.
Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK, said: “This is the first time we’ve run an on-pack promotion of this scale. We were keen to offer a prize that fits in perfectly with the season and would be highly desirable for our consumers. With a getaway to St Lucia up for grabs, we’re confident the promotion will help drive retail sales of our participating six-portion packs. Everything Mrs Crimble’s does is full of joy. We like to treat our consumers and let them indulge in a little bit of what they fancy.”