Mrs Crimble’s, the leading gluten-free brand owned by Wessanen UK, has become the first of its kind to launch cakes within the food-to-go section of convenience outlets, making free-from products more accessible.

Mrs Crimble’s single-pack cake bars offer a convenient, great-tasting snack, perfect for eating on the move.

Indulgent and moist, Mrs Crimble’s cake bars come in three classic flavours: Chocolate, Jammy Sponge and Lemon and Poppy Seed (rrp 99p). 

Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK said: “Our aim is to liberate those who are restricted by a gluten-free diet, supporting their dietary needs with delicious treats that taste as good – if not better – than the mainstream alternatives.

“Through this huge new listing with Tesco Express and our presence in other major convenience stores including Nisa, we are now able to do just that. Our cake bars are perfect for on-the-go snacking; their wonderful, moist consistency means you don’t get covered in crumbs.

“Taking gluten-free into the food-to-go section is a huge step forward for the free-from industry. With the rising number of consumers in the UK now going gluten-free, it’s become increasingly important for retailers to makes products like ours more accessible.”