Mrs Crimble’s, the gluten-free brand owned by Wessanen UK, has launched a new Deeply Dippy Chocolate variant of its popular Macaroons range.
The new product will be launched into the cake category and demonstrates how the brand is looking to push into the mainstream bakery market. Mrs Crimble’s is designed to appeal to the increasing number of consumers looking for free-from snacks.
The indulgent snack will sit alongside the existing Mrs Crimble’s product lineup. It is estimated that one Mrs Crumble’s Macaroon is eaten worldwide every second.
Rebecca Vercoe, Mrs Crimble’s Brand Controller at Wessanen UK, said: “We are passionate about making free-from cakes that taste as good as, if not better than the mainstream alternatives which is why we work with retailers to launch our great-tasting bakes into other in-store locations to make them more accessible for all.
“It’s fantastic that the Co-operative is bringing our new Deeply Dippy Macaroons into the cake fixture. We are confident it will perform very well in this space, given the growing popularity of our original Choc Macaroons.
Mrs Crimble’s Deeply Dippy Chocolate Macaroons will be available in 999 Co-operative convenience stores across the UK (rrp £1.69 for 6 x 250g pack)