Gluten-free cake brand Mrs Crimble’s has launched a new Big Choc Macaroon Bar.
The new 60g single-serve bar is the latest addition to the Mrs Crimble’s Big Macaroon range and features coconut cake drizzled and dipped in chocolate.
Rebecca Vercoe, Mrs Crimble’s brand controller at Wessanen UK, said: “Mrs Crimble’s Choc Macaroons are loved all over the world and are available in a variety of formats though this is the first time we’ve changed the cake’s shape. We wanted to extend the eating occasions of the Choc Macaroon so more consumers can enjoy them on the move, which is why we developed the Choc Macaroon Bar.
“Food-to-go is growing in popularity and presents huge opportunities for snack brands to innovate and bring fresh thinking to the category. At Mrs Crimble’s we’re passionate about making free-from products more accessible and will continue to bring out exciting NPD that challenges misconceptions of glutenfree with truly tasty, wonderful treats.”
The Big Choc Macaroon Bar is available to independents now. (rrp £0.99).