Wrigley’s Airwaves is unveiling a motorsports-themed promotion, which will be communicated to consumers via specially designed POS units.

Full Throttle launches on August 19 and prizes include a Ford Focus ST, Theme Park Tickets and adrenaline-racing experiences. Consumers can enter the competition by purchasing any of the Airwaves singles, multi-packs or bottle pack’s and typing in the packs individual code onto the Airwaves Racing microsite. The £34m brand has a 13% share of the UK gum category and is on TV until the end of the month.

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