Moose Juice is introducing a new Mojito flavour and a smaller can format.
The juices are currently available in 500ml can but a 250ml version is being launched to tap into the demand for convenient grab-and-go formats.
Jon Birkett company director at Moose Juice said: “Moose Juice is already available in over 2000 outlets nationwide. Customers, particularly females, were publicly asking for a smaller format.”
The cans will be sold in 12 x 250ml cases (rrp £1.49 each). They will be sold at a 43% POR for retailers
Jon added: ”We listened to feedback from our customers and retailers and introduced smaller can sizes to meet the ever-increasing increasing convenience grab and go market demand. The 250ml cans will sell well within convenience as consumers are no longer satisfied with just zero sugar, they want something more for their money.”
Moose Juice also contains zero sugar and includes B vitamins and BCAAs. The smaller Mojito cans will soon be available from Booker wholesale.