Mondelêz is giving away solid gold replica chocolate bars in its Cadbury Unwrap Gold promotion.

Eight consumers will instantly win an 18ct gold replica Cadbury bar worth up to £22,000. Other prizes include cinema tickets and Cadbury chocolate. The initiative will be supported by a £4m marketing investment, including TV, outdoor, in-store and digital activity. The promotion will run across: Crunchie, Twirl, Wispa, Wispa Gold, Starbar, Double Decker, Boost Cadbury Dairy Milk and Chocos brands.

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