As the nights draw darker and colder, single chocolate bar sales increase and Mondelêz is giving consumers an extra reason to purchase by pricemarking a range of Cadbury bars at 60p.
Bars included in the initiative include: Twirl, Boost, Dairy Milk, Crunchie, Cadbury Dairy Milk Caramel, Double Decker and Wispa.
“PMPs give consumers the confidence that they are not being overcharged, improving the price image of convenience stores and helping to drive impulse sales,” says Susan Nash, trade communications manager at Mondelēz International.
Retailers can also access Mondelêz advice on merchandising their snacking range here.
Tel: 08702 400 861