This Halloween, Mondelez International has replaced Screme Eggs with Cadbury Ghooost Eggs.
The Cadbury chocolate egg (rrp: 62p) contains a gooey white fondant and will be supported by an instant win promotion whereby 50 eggs will contain a yolk. These winning eggs will also contain a coupon with a family ticket to Alton Towers Scarefest.
Cadbury Crunchy Spider is back for 2016, featuring Cadbury chocolate filled with green crispy bites, is the third most popular SKU at Halloween, worth £376,000.
Mondelez claims to be a key player at Halloween with 21% market share.