Ladies looking for a lighter bite will no doubt be pleased to hear that Mondelez International has introduced a new Cadbury Crispello variant. The launch will be supported by a £2.5m UK marketing investment in 2013, including TV advertising from August. The 30g Cadbury Crispello Vanilla Velvet boasts a vanilla filling and comes in a resealable pack. The brand is already worth over £4m in countlines alone.

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