Juice brand MOJU is launching three nourishing juices that use more nutrient-rich veg than sugary fruit.
MOJU never heat, pasteurise or ‘cook’ their juice as it destroys vitamins, minerals and enzymes; instead, they use pressure (HPP) to protect nutrients and flavour.
The brand’s green, purple and orange juices are 100% and at least four portions of fruit and veg are pressed into each bottle.
MOJU was founded by university friends Charlie Leet-Cook and Rich Goldsmith.
Mr Goldsmith said: “Cold-pressed juice has to date been a niche product for the health conscious.
”We simply started making it for ourselves to stay healthy whilst working too many long hours in our corporate jobs.
”When we looked at the typical juice offering on the market everything was high in sugar and pasteurised. So we decided it’s not just the super health-conscious who deserve the benefits of cold-pressed.
”We started MOJU to introduce a much wider audience to a tastier and genuinely healthier way of living.”
The rrp is £2.95 for a 250ml bottle.