Mizkan is relaunching its Haywards pickles and adding a new pricemarked pack.
Available from the beginning of March, the new packaging on Haywards pickled vegetable products will include a ‘tang-o-meter’ to help shoppers pick the right flavour for them.
In the convenience channel, the brand will focus on four key pricemarked packs (PMPs) with the introduction of a new PMP to the range of Haywards Medium & Tangy Red Cabbage (400g £1.89).
This new SKU will follow the other pricemarked variants including: Haywards Sweet & Mild Pickled Onions (270g £1.29), Haywards Medium and Tangy Piccalilli (400g £1.89) and Haywards Sweet and Mild Sliced Beetroot (400g £1.19).
Mizkan head of marketing Lorna Kimberley said: “The Pricemarked variants are showing huge growth within the channel and shop owners are seeing the sell through at the till. Shoppers are seeing the great value convenience stores can offer and really appreciating the great value this type of promotional activity offers.”