Wrigley is mixing things up with a new fun-sized multi-pack containing both Skittles and Starburst sweets.
Skittles and Starburst Mixed Bags contain six 18g bags of Skittles and six 16g packets of Starburst. The launch taps into the fast-growing fruit fun-sized bag sector, which is up 8.7% year-on-year, claims Wrigley.
Confections business unit director Matthew Austin claims that the products are suitable for individual usage, as well as for sharing occasions, such as Halloween.
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