Mission Foods has launched a dedicated range for the convenience channel. The five-strong range will include original tortilla wraps (six-pack rrp: £1.49), plain pitta bread (six-pack rrp: £1) and three naan products – plain, garlic & coriander (rrp: £1.29).
The range of price-marked tortilla wraps and flatbreads is currently rolling out in Booker depots.
Mission has made the range available in smaller pack sizes for top-up shops and in PMPs to entice shoppers in the convenience channel.
Managing director of Mission Foods UK Paula Jordan said: “In the current climate, brands are key in the convenience channel as they provide shoppers with reassurance on product quality and consistency. We’ve created a comprehensive range of staples for retailers, and the price-marked packs will help give shoppers confidence that they are getting good value from their local store.
“Our new convenience range also has a longer shelf life, making it an even more attractive proposition to retailers who are concerned about wastage and stock management, while the pack formats are perfectly suited for those on a top up shop or looking for ‘meal for tonight’ options.”