Cadbury Dairy Milk is bringing two new CDM Oreo variants to the tablets category this February.
Available from February, the two new bars have a flavoured cream filling in two flavours – Mint and Peanut Butter – with added chunks of Oreo cookie, all covered in smooth and creamy Cadbury Dairy Milk chocolate. The launch aims to recruit new young adults to the tablets category.
Cadbury Dairy Milk and Oreo (rrp £1.49 per 120g) continues to be Mondelez International’s best co-branded product. It is worth £20.4m and the small tablet is the third best selling Cadbury Dairy Milk tablet in the UK (Nielsen MAT 24.12.16), while the countline has been hugely successful since launch in August 2014, generating £4.5million sales (Nielsen Value MAT 24.12.16).
The launches will be supported by a £3m marketing investment including OOH, PR and digital support.