Minor Figures is to launch a two-strong range of fortified oat m*lks as it enters the chilled category. The new range, which marks the brand’s first foray into the chilled aisle, will be available to independent retailers nationwide in Everyday Oat and Everyday Oat Light (RRP: £1.99 / 1Litre) variants.
The new range boasts a thicker mouth-feel and is positioned as a creamy, dairy-free milk alternative that is suitable for cereal, smoothies and in tea and coffee. As with the rest of the range it is plant-based, 100% carbon neutral and has no added sugar. Not only is it vegan and non GMO, but both contain naturally occurring sugars, and are fortified with calcium, iodine, & vitamins B2, B12, and D.
Stuart Forsyth, Minor Figures, Co-Founder & CEO, said: “We pride ourselves in making great, innovative plant-based products for oat milk lovers, baristas and a better planet. The launch of our new Everyday Oat range means we’re not only entering a new space in the supermarket, but we have been able to fortify the product with vitamins and minerals that are commonly lower as part of a vegan diet.”