Mighty Fine is launching a new premium snack size bar, a ‘Honeycomb Bite’ – with the impulse market in mind.
Following on from the success of its delicious 43g honeycomb bar, Mighty Fine is introducing a new SKU, in its tried and tasted salted caramel flavour, now in a light and moreish 21.5g format, available in boxes of 20, with an RRP of 75p.
Co-founder, Kit Tomlinson, commented: “Our 43g bar was a bit of a mouthful! Albeit a delicious one. So we went about devising a smaller bar with the same quality, flavour and taste – just in a guilt-free, 96 calorie format. We see our new Honeycomb Bites ideally placed in the impulse section near the till, great for the grab and go market.”
Setting itself apart from its competitors, Mighty Fine uses quality honey (and works with British Beekeepers Association to help save the British bee) to create the brand’s signature light and crisp crunch. These little chunks of London gold are then dipped into top quality Belgian milk and dark chocolate.
To find out more about Mighty Fine or become a stockist visit the website: mightyfine.co or email email@example.com