Metcalfe’s skinny popcorn has launched of a new flavour, Maple Bacon.

Metcalfe’s skinny is the fastest growing premium popcorn brand in the UK, up by 29.5% year-on-year (Nielsen EPOS 52 weeks to 13th August 2016) and now purchased by a record number of households (Nielsen Panel 52 weeks to 13th August 2016, 6.3% Household Penetration). The launch of Maple Bacon offers retailers something new for their customers and will bring further excitement and growth to the category.

Maple Bacon will be available nationwide in sharing size (75g) from the end of September, with impulse bags (25g) to follow before Christmas (rrp £1.49 sharing bags, 79p impulse bags).