Merrydown has launched a blackcurrant 500ml variant (rrp £2.19) as part of its plans to introduce a range of ‘hedgerow’ ciders.

Available now, the blackcurrant flavour has an abv of 4% and will be supported by consumer and digital activity, food matching initiatives and free POS kits.

Merrydown plans to launch other traditional ‘hedgerow’ variants over the course of 2014 along with more flavour additions and seasonal lines.