Mentos has launched a new on-pack loyalty programme. The Me & You programme gives Mentos fans access to a unique code which unlocks a series of special offers on experiences to share with friends and family. Partners include Entertainment One UK (eOne Films UK), Jongleurs, English Heritage, British Military Fitness, TeamSport, Lucky Voice and Sticky9.

Shoppers need to obtain a code found inside the packaging and then enter it online to receive an offer, some of which are completely free. Me & You experiences include 2-4-1 cinema tickets or comedy nights, online karaoke subscriptions, fun gift ideas, days outs and free exercise classes.

Claire Powley, Mentos senior brand manager, said: “The programme is designed to reward our loyal consumers who purchase the Mentos range regularly and entice new fans with a product that tastes great, as well as being great value for money. As a brand we are committed to encouraging people to spend as much face to face time with their friends as possible, and to get out there and make new ones at the same time. The Me & You incentive is designed especially to help us further strengthen our role in bringing people together and making fresh connections.”

For more information, visit: