McVitie’s has launched three new cake bites tubs (rrp £2.50), including Digestives Mini Milk Choc Tiffin and Caramel Crispies, and Hobnobs Mini Milk Choc Teacakes.
With an anticipated RSV of over £5m in the first year, new McVitie’s cake tubs aim to accelerate growth for cake in the evening sharing category, where confectionery currently dominates. The new tubs are now available across grocery and convenience stores (rrp £2.50), supported by an in-store shopper campaign including promotional activity and FSDUs.
Claire Hooper, marketing manager at McVitie’s Cake Company, said: “We’re extremely excited to launch these new McVitie’s cake tubs as the ‘mini’ phenomenon continues to become increasingly popular amongst consumers. The range is demonstrative of our continued commitment to growing the sharing sector for cake and we’re confident shoppers will respond well to this latest addition to our popular cake range. With its vibrant packaging and delicious taste, we’re sure this product will be flying off the shelves!”