McVitie’s has announced a new limited edition range of its Sticky Pudding Cakes for Bonfire Night.
Renamed ‘Bonfire Bakes’ for a seasonal twist, the sweet treats are due to hit shelves from 5 September in time for the nation’s firework filled festivities.
The range includes two new flavours for McVitie’s Lyle’s Golden Syrup Sticky Pudding Cakes - Sticky Toffee Bonfire Bakes and Sticky Toffee Apple Bonfire Bakes. Available for just £1, the range features new packaging with firework designs.
McVitie’s are also giving its number one branded whole cake, McVitie’s Jamaica Ginger Bonfire Pudding Cake (rrp £1), a ‘sparkling’ makeover with revamped packaging. McVitie’s Cake Company are forecasting a retail sales value for the range of approximately £1.5 million.
Claire Hooper, senior brand manager at McVitie’s Cake Company, said: “Bonfire Night is an increasingly popular seasonal event on the retail calendar with families and friends gathering across the country to mark the occasion making it the perfect opportunity for retailers to capitalise upon the increased demand for shareable sweet treats. Whole cakes in particular play an important role here as consumers look for special items to add to their party tables. Popular favourites will be front of mind so we’re confident our special limited edition range with its eye catching packaging will stand out on shelf and drive excitement with shoppers.”