Gold Beauty - EAN 5000168002033

Pladis has added McVitie’s Gold Digestives to its biscuit line-up.

Launching early July, McVitie’s Gold Digestives was created in response to consumer driven demand. Available in 232g packs of 15 biscuits, McVitie’s Gold Digestives will roll out across multiple grocery, convenience and wholesale from mid-July –with a channel-exclusive £1.99 PMP format.

“McVitie’s Gold Digestives have been created with the latest flavour trends in mind to unlock another golden sales opportunity for retailers,” says James King, marketing director – McVitie’s, Pladis UK&I. “You only have to look at other snacking categories to see the further scope for growth when it comes to the gold flavour trend. Take gold confectionery, which continues to grow in popularity. So, who better to bring this to biscuits than the nation’s number one?

“The signs of success for McVitie’s Gold Digestives are strong. We’ve got a great track record when it comes to innovation for both McVitie’s Gold and McVitie’s Digestives, and we have an established, passionate fanbase who have been petitioning for this launch,” he adds. “Even better is that an overwhelming 96% of 18-35-year-olds have already expressed intent to purchase McVitie’s Gold Digestives, clearly signalling the opportunity for retailers.”