Maynards Bassetts is bringing more fun to the candy bags category with the launch of a new mini bags
Available now in 70g non price-marked packs and 50p PMPs, Maynards Bassetts will introduce five new packs, each with unique flavours and shapes – Beaming Beasts Jellies (fruit flavoured animals), Cheery Slices Gummies (watermelon slices), Silly Snakes Jellies, Chuckle Drops Gummies (sour gummies) and Straw’Merries Jellies.
The new range aims to attract younger consumers to the category. The packs can be folded and the smiles graphic placed in front of the mouth to create a silly face, bringing more shareable fun to the experience.
A full range of POS will also be available to help retailers drive excitement in store.
Claire Molyneux, marketing manager for candy at Mondelēz International, said: “Small bags is a growing category and soft jelly leads candy with a 51.3% share, making it a great opportunity for retailers (Nielsen 52 w/e 15/07/17).
“Our new range aims to recruit younger consumers to the category with a variety of shapes and flavours unique to the current Maynards Bassetts range.”