Maxxium UK has launched the UK’s first ever honey-infused bourbon with the aim of driving appeal and accesibility to consumers.
The introduction of Jim Beam Honey follows the launch in April last year of Red Stag by Jim Beam, the first cherry infused bourbon. Jim Beam Honey is made with four-year-old Jim Beam bourbon whiskey, slowly infused with natural honey to produce a ‘sophisticated, deep and rich flavour profile’. It has an ABV of 35%.
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