Maxxium UK is extending its range of pricemarked packs for its spirits brands The Famous Grouse, Jim Beam White, and Teacher’s.

From July, 70cl and 35cl bottles of Famous Grouse and Jim Beam will be available pricemarked, as will 70cl bottles of Teacher’s from August. The existing pricemarked range includes 70cl and 35cl bottles of Sourz.

The introduction of pricemarking across Maxxium’s best-selling spirits is based on HIM research showing that 86% of shoppers trust a pricemarked item over the price  on-shelf and that 70% view PMPs as a promotion, the company says.

rrp: Jim Beam 35cl £9.99, 70cl £16.00; The Famous Grouse 35cl £8.99, 70cl £14.99; Sourz 35cl £5.99, 70cl £9.99; Teacher’s 70cl £13.99

tel: 01786 430 500