Mars Chocolate is to launch a bite-size variety of its popular Twix bar.
Available from early July, Twix Mix will come in a 140g sharing bag (rrp £2.09). It is hoped the new product will help drive the growing Big Night In trend which has led to bite-size confectionery seeing a growth of 40% over the last four years. The launch will be supported by a £9m media spend throughout 2013, including a national outdoor advertising campaign.
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