Mars has unveiled two new permanent additions to the Galaxy range as well as introducing a complete packaging and product makeover.
Dispatched to the wholesale channel on August 11, Honeycomb crisp will be available in 40g (rrp 57p) and 114g (rrp £1.39) formats, while Nut crunch comes in a 114g block (rrp £1.39).
Based on consumer insight, the entire Galaxy block range is being redesigned to improve the consumer perception of its ‘melt-in-the-mouth’ qualities. The brand is being supported by a £10.7m media spend throughout the year, which includes the Audrey Hepburn TV campaign.
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