Following the successful launch of Mars, Snickers and Bounty Protein Bars, Mars Chocolate Drinks and Treats is introducing Mars Protein Powder.
The new protein powder will have the taste of Mars caramel and chocolate, with 24g of protein and less than 200 calories in each shake.
Research from Mintel has shown that one in four (24%) Brits have consumed a sports nutrition product (Attitudes towards Sports Nutrition UK 2016 report 3 months to May 2016), rising to 42% of men aged 16-24. Almost half (47%) of these consumers who use the products say these are part of their everyday diet, illustrating the increasing appeal to everyday ‘lifestyle’ users.
Michelle Frost, general manager for Mars Chocolate Drinks and Treats, says: “The top two sports nutrition products used are protein based, with one in ten of us having consumed both a protein bar, and a protein powder product in the last three months. We initially launched our Mars and Snickers Protein Bar’s less than a year ago, and recently introduced the Bounty brand to the bar range.
“Consumer interest has been extremely positive, and as the first major confectionery brand to offer protein product alternatives in the UK, we find we are increasingly appealing to these lifestyle users. These are buyers who know and trust the brands, and demonstrate little loyalty to the more specialised brands that operate in this market. The introduction of Mars Protein Powder is a natural extension to our range, and compliments the existing line of protein bars for the growing number of protein consumers who use both.”
The new protein powder will be available in 800g and 1.8kg tubs, RSP £37.99 and £74.99 respectively. For all stockist enquries call 01452 378500.