Mars Petcare has produced a new product range in time for Christmas.
According to Nielsen research data, 63% of pet owners buy their pet a Christmas present and almost a quarter of non-pet owners treat the pets of their loved ones.
Mars Petcare is bringing its leading festive products including the Pedigree stocking (RRP £3.99) with all new packaging and filled with treats for dogs like the Pedigree rodeo stick in beef and a fun rope tug toy; as well as the Whiskas stocking (RRP £3.99) which is packed with treats like the Whiskas Temptations salmon 60g and a wobbly treat toy.
The Christmas range from Mars’ leading pet care brands will be joined by NPD including the festive Dreamies tin (RRP £5), which contains its best-selling flavours sold in a brightly coloured functional tin that owners can keep for handy storage.
Mars Petcare is supporting its Christmas range with a £7.5m investment in TV advertising, and will be back on TV with brands; Dreamies, Whiskas and Pedigree.
A brand new festive range of POS materials, including pre-filled units for Pedigree and Dreamies, will become available for retailers.