Mars’ bitesize portfolio is set to receive a boost thanks to the launch of its Sweet Sundays on-pack promotion. By saving up the codes from four bitesize wrappers, consumers will be able to send off for a free Sunday cinema ticket. The promotion runs from July 26 to December 23 and tickets are redeemable until January 13. The initiative coincides with the releases of the latest Twilight movie, and new James Bond film, Skyfall. Mars is supporting the campaign with a £3.3m media spend, including a four week TV run, which hits screens on August 12.
Tel: 01844 262517