To celebrate Galaxy Golden Eggs’ second year in market, Mars Chocolate UK has created a series of short films to highlight the product in the run up to Easter.
The three films brings together cute chicks and the chocolate eggs. They will run across Facebook and Instagram for the whole of March and the campaign is supported by £195k social media spend.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, said: “Galaxy Golden Eggs is one of our most successful NPD launches in recent years and following investment in supply and this brand new social media campaign, we will ensure the product is front of mind for millions of consumers when they are in-store, providing a great sales opportunity for retailers.”
Galaxy Golden Eggs packs are available at a RRP of £1.29, while the Galaxy Golden Eggs Large Egg is available at an RRP of £5.29.