Mars Food UK has announced a partnership with the Trussell Trust involving an on-pack promotion to encourage the nation to Stand Against Hunger.
The Stand Against Hunger campaign will see Mars Food UK donate £100,000 to the Trussell Trust to support the distribution of two million meals through the distribution of three-day emergency food parcels across its food bank network to help families in crisis across the UK.
The on pack promotion is supported by a through the line campaign that will include print media, online content, a social media & influencer campaign as well as a in store promotions. The promotion will run across select Uncle Bens and Dolmio products and will be available in all retailers and wholesalers from August until October.
General manager at Mars Food UK Craig Sargeant said: “Family dinnertimes are hugely important and we’re proud to be working with the Trussell Trust to help families in crisis, especially during this time of uncertainty. We hope the campaign will raise awareness about the issue of poverty and increase support for the Trussell Trust and local food banks, at a time of increased pressure on food bank services.”
Chief executive of the Trussell Trust Emma Revie said: “We’ve seen unprecedented numbers of people needing help from food banks as the impact of coronavirus has hit people’s incomes. This isn’t right. But thanks to the ongoing support of Mars Food UK, food banks in our network will be better equipped to provide the lifeline of emergency food to people in crisis.
“But ultimately no one should ever need to use a food bank. Our partnership with Mars Food UK will not only help food banks today but will help us work towards a future where everyone can afford their own food.”