The Mars Bar is to shed its black wrapper for the first time in its 78 year history as it dons a striking new red and white strip inspired by the St Georges Cross and the England football kit. The pack also features the famous Three Lions crest.

Mars has only changed its packaging significantly once before, when it was re-named Believe to inspire confidence among England fans and the England Team in Germany in 2006. 

The company says the new packaging is just one of the ways it will be showing its support for the England Team this summer and further initiatives and activities will be announced in the build up to South Africa.

The new kit will be in store from mid-April for a limited time.