Maltesers Mini Merryteaser Reindeer Sharing Bag (rrp: £1.29), and Maltesers Mini Merryteaser Reindeer Gift Card (rrp:£3) are the latest additions to Mars Chocolate’s Christmas range.

Meanwhile, Galaxy Gift For You White, which ranks number six in the traditional impulse rankings, is returning for another year.

Mars will also be driving category growth in boxed chocolate, which makes up almost three quarters (74%) of total Christmas confectionery sales, with the Celebrations Sharing Box taking the top spot as the most popular brand last Christmas.

Trade communications manager Bep Dhaliwal says: “Chocolate remains a staple in households across the country during the festive period. It’s an intrinsic part of Christmas, so it’s unsurprising that it’s the number one gift during this time. As we get closer to the big day, we expect more people to indulge in a treat, whether it’s for themselves or as a gift for their family and friends. This really is the perfect time to drive sales in the category by making the most of proven best sellers in innovative new formats that are bound to surprise and delight!”