Available from January 2016, Galaxy Golden Eggs are a combination of chocolate and crunchy caramel pieces, featuring an edible gold coating.The eggs are available in sharing bag (rrp £1.30 for an 80g bag) and large egg (rrp £5.29) formats.
Bep Dhaliwal, Trade Communications Manager, Mars Chocolate UK, said: “We know that 78% of shoppers buy Easter chocolate as a gift or to share at gatherings with friends or family, creating a massive potential sales opportunity for retailers.
“With sharing occasions set to boost Easter sales this year, we recommend retailers stock up on products like the new Galaxy Golden Eggs in order to grow their sales by capitalising on this trend & offering their customers something new and unique.”
Easter 2016 will also see the return of Mars Chocolate UK’s Malteaster Bunny available in treat, sharing and multi pack formats.
“By supporting sales of our new Galaxy Golden Egg with favourites like Mars’ Malteaster Bunny range and the selection of eggs from the UK’s most popular chocolate brands like Mars, M&Ms and Celebrations, retailers can be sure they’ll have a range of products to satisfy consumers of all ages this Easter,” added Dhaliwal.