Mars is extending its pricemarked pack (PMP) offering with six more lines.
Mars, Snickers, Twix, Bounty and Maltesers singles are permanently available with a 50p flash, while a 50p pricemarked Maltesers Teasers bar will be available from January 25.
The firm claims that the PMPs offer a strong promotional mechanic alongside standard non-price-marked packs, allowing retailers to offer a great value for money proposition.
Bep Dhaliwal, trade communications manager, Mars Chocolate UK, says: “We’re excited to continue to grow our range of PMPs with the addition of some of our best sellers. Retailers not only see PMPs as better value for themselves and their customers, but also as a key footfall driver, attracting more shoppers to store and ultimately generating sales growth.
“As shoppers continue to look for the best deals on their favourite chocolate confectionery, PMPs now account for 60% of sales at independent stores and we expect to see this trend rise again in 2016.”
To support the launch of the new PMP’s and bring this to life in store, retailers will be able to choose from a range of impactful point of sale material and display solutions including standees, aisle flags and shelf barkers, from February next year.