Following the success of its ‘End Marmite Neglect’ campaign which introduced a smaller jar, Unilever has launched a limited edition 125g ‘Baby One’ (rrp £1.70). The jars are available in cases of 12.

Marmite brand manager Joanne O’Riada said: “The ‘Baby One’ quote in the Marmite advert has caused such a stir that we wanted to do something to honour it and what better way to do this than to create a limited edition jar that will remind consumers who saw our TV ad to never neglect the brown stuff again.”