Market Deli is extending its premium range of pita and classic potato chips with the addition of a Cayenne Chilli with Spanish Tomato flavour in a 40g potato chip format (rrp £0.83).
Premiumisation is an increasingly popular trend for the savoury snacks market (Kantar: Crisps, nuts & snacks: 52w/e 3 January 2016) with consumers looking for a wide range of snacks offerings. The new Market Deli flavour offers retailers the chance to expand their luxury product range, which will in turn appeal to consumers.
Andrew Hawkswell, marketing manager at PepsiCo UK, said: “With consumers demanding more authentic flavours from brands, we are excited to be unveiling the latest addition to our Market Deli range. We know how popular spicy flavours are with shoppers - and chilli is one of the best-selling for premium crisp brands, usually coming out in the top three for consumer choice (Booker data).
“It is clear there is strong demand in the market for a new flavour and by expanding our award-winning portfolio, we are able to accommodate consumers’ favourite tastes and build on the success of the brand.”