Mars Chocolate UK has brought back the M&M’s Halloween Limited Edition Peanut range for this year’s spooky season, in addition to launching a funsize bag of chocolate M&M’s.
The green, orange and brown M&M’s Halloween Limited Edition Peanut are available in a 45g single pack (rrp 60p), a 100g Treatbag (rrp £1.19), a 165g pouch (rrp £2.09) and a 300g large pouch (rrp £3.29).
The product makes its return after a strong performance in 2015 when it was the number one Halloween pouch, according to Mars, which also claims to have produced four out of the top five chocolate Trick or Treating SKUs last year.
Meanwhile, the funsize M&M’s bags have been designed to capitalise on the strong performance of M&M’s Chocolate, which has grown 42% year on year. The pack joins the firm’s range of Trick or Treat Funsize bags, with single brand bags priced at £2.79 and Variety bags priced at £3.99.
Trade communications manager Bep Dhaliwal said: “Halloween is a rapidly growing season within the confectionery sector, with sharing bags growing by 9.8% over the last five years and Halloween-specific sharing formats growing by 4%.
“M&M’s Limited Edition products are known for driving stand out in-store and the M&M’s Halloween Limited Edition Peanut range and M&M’s Choco Funsize are perfect options for retailers looking to grow their sales this Halloween.”
Mars is putting significant media spend behind M&M’s from September to build up anticipation around the Halloween occasion and ensure that is front of mind for consumers. A full range of POS material featuring M&M’s characters is also available.
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