Mars Chocolate Drinks & Treats is re-launching its Maltesers Malty hot chocolate drink.
The drink has a new formulation which makes it lighter and frothier. The 225g eco pack has also been changed in order to make it stand out on shelf better.
It is hoped this reformulation will capitalise on the recent growth in malted drinks category which is currently worth £32m (IRI).
Mars trade communications manager Bep Dhaliwal said the new product offers “a modern alternative to the traditional malted drink”.
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