Magners has introduced an on-pack promotion offering consumers free Vue cinema tickets. The link-up with the cinema chain ties into Magners’ multi-million pound Made in the Dark campaign. The promotion runs until August 5 and will be available on Magners Original and Magners Pear six- and eight-packs, and 4x500ml packs. Consumers will be able to use a promotional code found on-pack to claim their cinema tickets.

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