Magners Irish Cider has undergone a makeover to reinforce the brand’s heritage.

The new design reintroduces green to the brand and brings back the classic cider vat image that featured on the product when it was first launched to the UK in 2005.

Marketing director Paul Condron said: “It has been important to us to recapture the values at the heart of the Magners brand, while creating a new and contemporary look and feel to the packaging.”