Magners Irish Cider is giving away 400 holidays.
In partnership with Easyjet, 400 holidays worth up to £1,000 each, will be given away. Throughout summer, more than 660,000 packs will feature a promotional flash and contain a unique code, which consumers enter online to reveal an instant win or lose message. As well as the chance to win a holiday, each pack also gives consumers £25 off any holiday over £500 booked with easyJet holidays.
The campaign will run as part of a wider integrated marketing and PR campaign, featuring influencer marketing, social content and events.