The Lynx brand has been expanded into the haircare market with a range of shampoos and styling products designed for men. The Lynx haircare range comprises five shampoos including anti-dandruff, 2in1 and Intense Clean. The styling range includes cream gels. Prices range from £3.49 for shampoos to £4.29 for styling products. The launch will be supported by a £5.2m marketing investment, including TV advertising kicking off in April.

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