Pernod Ricard UK will be celebrating the 300th Anniversary of Martell Cognac this Christmas, with new luxury gift boxes.
Having launched its ‘Tricentenaire’ campaign earlier this year, the packaging will continue to celebrate Martell’s provenance and heritage as the oldest of the great cognac houses.
The range, available in stores now, includes a wide selection of bespoke gifting solutions, including the Martell V.S. Tricentenaire Firework Giftbox (rrp £26.25), and the Martell Discovery Collection: 300 edition (rrp £15).
The Martell Discovery Collection will continue to be available post-Christmas without the festive pack design.
Pernod Ricard UK head of marketing for dark spirits Vicky Hoey said: “It is an extremely important time for the category, with £1 in every £5 spent on Cognac happening in the four weeks leading up to Christmas; demonstrating that premium spirits are still a key choice of alcohol gifting during the festive period.”