Lucozade has added a special edition Grafruitti variant, a combination of mixed berries and citrus flavours with an exotic twist, to its Energy range.
Grafruitti will be available in 380ml, with and without a 95p pricemark, and in 500ml (rrp £1.15).
POS materials are available through the Lucozade Ribena Suntory field sales team and the new launch is being supported by a consumer facing social media campaign.
Corrine Hopwood, Lucozade marketing director said: “With brand new POS to help retailers drive awareness of Lucozade Energy Grafruitti in-store, we are confident that this launch will be another winner with shoppers. The product has tested well in consumer research, with 84% purchase intent from 16-45 year olds, proving there is a broad market for energy brands and the opportunity to drive penetration and frequency.”