Lucozade Energy is expanding its range for impulse retailers with the introduction of a new exotic flavour - Caribbean Crush.
The brand hopes to build on the recent success of Lucozade Cola, which has been the best-selling new flavour in sports and energy in the last three years, according to Nielsen data.
The new product will stand out with a bright blue pmp and distinctive bottle design to grab consumers’ attention. It will be available from April.
RRP: 95p 380ml
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