Lucozade is getting the football party started with two new Brazilian-inspired flavours.
Lucozade Energy ‘The Brazilian’ Mango & Mandarin Flavour will be available from 20 December 2013 in 380ml pricemarked packs (PMPs) and 500ml packs while the Lucozade Sport Brazilian Guava Flavour will be available from 6 January in 500ml standard and PMPs and a 500ml four-pack.
Both new variants will feature in the upcoming £12m Lucozade marketing campaign which will run across TV, experiential, digital and in-stores.
Lucozade brand development director Dave Stratton said: “Limited editions are great at attracting new users and delivering incremental sales to the sports & energy category. With 63% of Britons expecting to increase their leisure spending as a consequence of the 2014 FIFA World Cup in Brazil, we are confident our Brazilian-inspired variants will drive further category growth. During a World Cup year we see huge growth in TV viewing figures and sporting participation as a consequence, presenting an opportune time for retailers to capitalise on the latest Sports and Energy NPD from Lucozade.”