Wrigley has launched a new outdoor advertising campaign for its Lockets brand.
The adverts convey a ‘help clear your nose and soothe your throat’ message, and are targeted at busy commuters who have to keep going, despite feeling ill.
Research showed that 40% of employees in the UK felt under pressure to come in to work when ill Wrigley said.
The new creative reminds consumers that they can trust Lockets to help keep them going throughout the day.
Lockets will be supplying a new POS suite to retailers.
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